Marketing Tips: Setting goals before marketing

You have to have a clear idea of what you can hope to achieve with the next ad that you run. Even if you're doing direct mail, you still have to predict what the response rates from the campaign will be, and whether or not you should run it again.

You want to set goals for your marketing pieces each and every time you do something new. This will help you to keep a clear mind on the campaign, and ways to make it even more effective.

The sooner you start setting goals and predicting what will happen when you start acquiring leads, you'll know how to convert these prospects into customers, and how to even get "backend sales" from these brand new customers. So start setting goals today.

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Marketing Tips: Avoid cute ads

If there is anything that you don't want to do when advertising, it's creating cute ads. These are the kinds of ads that look pretty, but have lack of informative content and information that a prospect will need to know before they buy.

I think cute ads is a form of brand advertising. And if you believe in direct response marketing like I do, then you know that brand advertising has no reason for being in your business. This is an ineffective technique that can lose you thousands of dollars easily.

Don't make the mistake of designing your ads for the sake of being cute. Compel your reader to take action. Offer something for free and follow up on this lead until they buy. You will find that this is a much better approach as opposed to "hoping" someone finds your ad and mysteriously calls you. Take these tips to heart.

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Marketing Tips: Make your advertising original

In today's marketing field, it's hard to stand out in the marketplace. You have competitors all around you trying to make a buck also, and traditional means of marketing are no longer effective. Because of this, alot of business owners struggle to come up with an USP - or a reason why someone should do business with you instead of anybody else.

One thing that I don't recommend is copying your competitor's ads. You have no idea if their ad is working for them, and you have no idea what the "underlying" reason is for their ad. Make your advertising orginal and information, and make sure it follows all conventions of direct response marketing.

With this approach, you won't be a "me too" business, because you'll be generating leads and earning lots of income with the leads that you have and are following up on.

Eventually alot of your prospects will buy, and you will want to run that same original ad, along with the backend marketing strategy that you used to get sales from your prospects. This is easy to do, so put this into use in your business today.

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Marketing Tips: Focus on results

You can't run your advertising and marketing campaigns based upon the assumption of brand advertising. You have to make your marketing count for something, and that "something" should be to carry out marketing strategies that are structured around getting results.

When you run an ad, make sure your intent is to generate a lead. And with each successive ad that you run, make sure to measure response with every ad that you place. This way you can see what works and what doesn't, and to roll out with the winners so that you can maximize your sales and profits.

So focus on results. This is a great way to know what's working in your business and what isn't. Make sure you do the math in your business, so that you can hold your advertising accountable, and make changes (if necessary) to make it profitable.

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Marketing Tips: Start small with advertising

The benefits of starting off small with your advertising can serve a number of purposes. For one, you can test to see if the market and advertising pulication is responsive, and if it is, you should bump up the size of your ad so that you can attract more viewers to calling you or visiting your website.

When I say "start small", I mean a number of things - depending on your budget. If your funds are limited, start with a classified ad. If you have money to blow, start with a small display ad. Your goal is to see what is responsive and what isn't, so you don't have to waste your time dealing with publications that don't deliver.

Advertising is the fastest way to get a ton of new customers to your business, and if you do it right, you'll find yourself bombarded with a flood of new customers. But it all starts with advertising and making sure that your advertising dollars are working for you. Therefore start small, and work your way up to larger ads.

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Marketing Tips: Know your budget

Even if you don't have alot of money to spend on advertising, you can still make your ads work even if you're on a shoestring budget.

Depending on the kind of ad that you're running, it's size, rates, and formats... you have ot make it a point to make the medium work for you. Heck, you could even run classified ads and generate response even on a shoestring budget.

Knowing your budget is important because it determines how much advertising you can afford to do. If you're budget is so small that you can only run small ads in a publication, make sure you're doing everything that you can to make this small ad work.

In particular, use direct response advertising instead of brand advertising. You'll get more sales this way.

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Marketing Tips: Stay In Control

If you're not in complete control of the advertising process, alot of things can go wrong. Prospects will begin to look for help from some where else - leaving your business behind. To make sure your message is heard and accepted by your target audience, you need to maintain control.

There's a separate aspect of maintaining control that I would like to talk about also. When setting up your advertising campaign, take control of the process and don't let a media/sales rep drive you away.

Make sure you know the size of the ad you want to run, how much money you're looking to spend, the location of the ad in the publication, and how long you want it to run. With these things in mind, it should be a fairly easy way to make more money in your business.

Make sure your place of advertising matches exactly with the product you're offering. If you don't, then you will find yourself losing money where you could turn it around and start having profits instead. Stay in control of the advertising process so that you can minimize heartbreak, and start earning profits today.

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