Sunday, November 27, 2011

Marketing Tips: Eliminating confusion from your prospect's mind

When it comes to marketing, you have to be a step ahead of your prospects. This means that you have to anticipate all of their questions and problems before you even begin conversation with them. The bottom line is that your prospects are lost and confused when looking for a solution, so you have to offer them a clear solution as to how to reach their goals.

You see, your prospects are confused because they have no idea of how to go about accomplishing their goals. All they know is that there are a ton of options out there available to them but they have no idea of which one will be the best one for them. You will want to remove all confusion so that your prospect can make an easy decision to choose you versus all of the other options.

The best way to alleviate your prospect’s confusion is to offer free information. Give more helpful information about their problem and outline how your product can solve the problems that they are experiencing. You can offer this free information in the form of a free report, free consultation, or even a free sample of one of your products.

Because most companies don’t go out of their way to provide helpful information, you will be looked upon differently in your prospects eyes. Offering free information is a great way to alleviate confusion simply and easily.
 
For more offline marketing secrets, simply visit the website below:
 

Saturday, November 26, 2011

Marketing Tips: Where your money will come from

If you didn’t already know, 80% of your total business profits will come from 20% of the work that you do. The 20% accounts for all of the backend revenue that you will be making from marketing to your existing customers. The other 80% accounts for customer acquisition and purchasing advertising. So know when you get a new customer, to work that customer like there’s no tomorrow.

If you’re currently doing what you can to market your business and earn more money, but aren’t seeing the results that you had hoped for, don’t give up. More than likely you have an existing customer base that mostly was created due to walk-ins into your place of business. Know that because of your location alone, you will get new customers by default.

Nevertheless, you still have to market your business, since a business owner who has stopped marketing is the business owner who will find themselves in deep financial water. You don’t want this to happen to you. Continue to market your business for new customers, but focus more of your energy to the customers who has already bought from you before.

Remember the 80/20 rule: 20% of what you do will account for 80% of your profits. So if you’re working hard in your business but aren’t seeing more new business, it’s time to sit back and analyze where all of your marketing and promotions have been going to. Test and track your ads and make sure that you’re focusing on response, instead of “getting your name out there”.

Take these tips to heart, and you will have a better chance of remain in business.
 
For more offline marketing secrets, simply visit the website below:
 

Thursday, November 24, 2011

Marketing Tips: The "secret formula" to more profits

Do you believe in an offline marketing “secret” formula? Many business owners do, but they have no idea of what this formula is. Quite frankly, I think you can make a good living based on a few solid marketing principles alone. The marketing principles that I am referring to are direct mail, newspaper advertising, yellow page advertising, and backend marketing.

All of the strategies above can make your business lucrative; especially the idea of backend marketing. So what is backend marketing? Backend marketing is all about selling more of your products and services to your existing customers. This way you can get sales for free, and recoup some of the advertising costs that occurred when you acquired each customer.

You see it’s important to have a backend marketing campaign because without it, you’re leaving tons of potential profits unclaimed for. Backend marketing will consist of over 80% of your business’s income. So if you’re not marketing to your existing customers, you’re leaving alot of revenue unclaimed for.

So if you’re constantly looking for more new customers to come into your business, you’ve got your focus in the wrong place. Backend marketing plays a big part in the overall “secret formula” of promoting your business and improving your income.

For more offline marketing secrets, simply visit the website below:
 

Wednesday, November 23, 2011

Marketing Tips: Running classified ads

Believe it or not, you can actually make money with classified advertising. There are some people who wade through the classifieds each day looking for a good deal. You can capitalize on these searches with your marketing message. Be sure to have a good headline and relevant text because you don’t have much room to play around with.

Your headline should be in bolded letters and your text should instruct the reader on how to get more information. There is just not enough space to sell a product via the classifieds, so don’t even try to do it. Instead, focus on generating a lead and selling to this lead over and over again.

The bottom line is that if you want to remain profitable, you must employ as many marketing techniques as possible... and classified ads are something that can help you to reach your income goals. Find yourself a good publication that has alot of your ideal prospects, and implement the tips listed above. You'll find that it's more than worth it to do it.
 
For more offline marketing secrets, simply visit the website below:
 

Monday, November 21, 2011

Marketing Tips: 3 keys to successful marketing

The 3 keys to successful marketing are:

1. Find your best sources of new prospects…

2. Determine the most viable, cost effective, productive, and expedient way to
reach as many targeted prospects as possible…

3. Convert as many prospects into customers for life – delighted customers who
happily tell others all about your products and services.

If you can do all of these on a daily basis, you'll be able to land alot of sales in a short period of time. These are the 3 keys to successful marketing. And the more you practice them, the greater your chances are at growing your business at light speed.
 
For more offline marketing secrets, simply visit the website below:
 

Sunday, November 20, 2011

Marketing Tips: Keep profiting in your business

The path to making endless profits starts all with your initial customer. Just one customer on average could end up earning you hundreds or even thousands of dollars during the lifetime of the buying relationship. This is where your true profit lies, and is something you should start focusing on today.

You have to leverage your time, money, assets, and marketing so that you can earn as much as possible, without spending alot of time in the process. Sometimes this means hiring new employees or outsourcing work to someone else. But in the long run, these decisions will prove to be worthwhile to do.

In the meantime, keep profiting like a madman. Follow up on customers and give them a good reason to return back to your business. This will allow you to make money for free - because once you receive a new customer... there's no more cost per sale.

So it's like "free money" for you. Keep following up on these people until they say stop. And if they never say stop, keep profiting from your customer database.

For more offline marketing secrets, simply visit the website below:
 

Saturday, November 19, 2011

Marketing Tips: Get more for less when marketing

Here are 7 ways to get more for less with your marketing efforts:

1.     Use smaller, well-designed lead-generation ads that pack a punch, as opposed to costly, larger ads. Always test small, first.

2.     Choose better publications or mailing lists, ones that better reflect the target market you’ve identified as ideal for your product.

3.     Take advantage of low-cost marketing options such as classified ads, co-op advertising, Internet, and publicity. Don’t overlook the huge potential of each.

4.     Renew the sales relationship with inactive or past customers.

5.     Create superior lead-generation advertising that gets more people to respond.

6.     Rework your follow-up material so prospects are literally compelled to buy from you because not doing so would actually cost them dearly due to all the benefits they’ll miss out on.

7.     Once your system is working, expand your marketing reach and put it on
          autopilot so you can free up more of your time for other activities.

For more offline marketing secrets, simply visit the website below:
 

Friday, November 18, 2011

Marketing Tips: Leverage your marketing

Do you know what "leverage" is? Leverage is all about getting the most results without risking alot of time and money. It's like the power of a classified ad... you put in tiny amounts of energy and money in order to produce HUGE results.

This is one of the best things that you can do to maximize your sales and profits. That way you can focus your time on the things that make you the most money, with little effort. This is what leveraging is all about.

Leveraging your assets will help you to gain an upper hand over your competition, and will help to position yourself as an authority in your niche. Your goal should be to attain the greatest possible income without spending alot of time, money, and resources. Make it a point to find out ways to leverage your marketing starting today.

For more offline marketing secrets, simply visit the website below:

Thursday, November 17, 2011

Marketing Tips: Offer multiple choices of response

Just because you have a preference for how you want others to respond to you, your prospects are looking for more than one way to get in contact with you. Instead of just offering your phone number in your ad or sales letter... include your website address, fax number, and even email address -- just in case someone wants to email you a payment via Paypal.

This makes you seem flexible, and will allow your prospects or customers a way to take action in the way that's best for them. This will also make you seem approachable and reachable.

Also, give your prospects and customers a way to respond back to you. Include your email address and phone number just so people can ask questions before they make the purchase. People are hesitant when it comes to buying something, so the more you can make the sales process less of a hassle, the more orders you will get on a daily basis.
 
For more offline marketing secrets, simply visit the website below:
 

Wednesday, November 16, 2011

Marketing Tips: Build good relationships

It's important that you maintain good relationships with your customers. These are the people who will pad your wallet or pocketbook, and will cause you to have the business breakthrough that you're looking for. So treat them like royalty.

The more you follow up with your customers, the more they will get in touch with you and will want to hear from you - especially if what you're contacting them for is important.

But it doesn't even have to start with your customers. New prospects should get the same royal treatment also. This is where it all begins - with your leads. The more leads you get, the higher the possibility of them buying from you. With alot of leads in your marketing funnel, you can't go wrong.

Be sure to build valuable relationships with your prospects and customers as much as possible. This can be the difference between mediocre sales, and sales that are off the charts.

For more offline marketing secrets, simply visit the website below: