If you want to make sure that you make money even in bad times, you should make sure that you're still receiving a constant flow of leads to your business. Without an effective lead generating system, you will have a hard time with your ROI because you're not generating leads and not following up on them. This is very essential to your marketing success.
Even though 80% of your business profits will come from sales on the "backend" (repeat customers), you should still have an effective way to come up with new business own demand. If you're currently running an advertising campaign and its bringing in a new flow of leads each day, then you will want to find more publications to advertise your ad in.
However, if your ad isn't producing the kind of results that you'd hoped for, then it maybe time to change the ineffective ad. Take a look at your ad and see where you can improve it. Check the headline of the ad and the call to action.
People will read your headline, and then immediately look at the bottom to your call to action. Make sure your headline is good and that you reiterate the key points of your ad. If you are offering a free offer or some sort, you want to mention this in the final sentences of your ad.
With a strong lead generation campaign, you can continue to market your business as normal and know that you're receiving a nice flow of new prospects on a daily basis. So continue to market as normal when you get a lead, and you should start seeing more income come in on a daily basis.
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