Marketing Tips: Create a system for capturing leads

If you can get a lead, then you have the foundation of what will eventually be a successful business. If you want to stay afloat in your business, you need a constant stream of new leads coming in daily. This means that your ads and other marketing pieces must be on point if you want to pull leads on a daily basis.

This means that you can actually predict how much money you can make on a monthly basis, just by the number of leads that you have coming in. So if you can make predictions about sales, then you obviously can predict the amount of money that you will make this year, and how to go about raising this number.

To raise this number, the easiest way to do this is by running more ads. If you have created a whiz-bang ad that is really bringing in the leads, then you will want to duplicate and run this ad in other publications than the one you're in now. With more ads working for you 24/7, you can easily boost your bottom line in a matter of months.

But do keep in mind how well a publication is pulling for you. If you advertise in the newspapers and have gotten good results, and have advertised in a local magazine also, take a look at the hard data that is showing you how much each ad is costing you. If one ad is pulling but the other ad isn't, it's time to scrap the ad that isn't working and run more of the first ad that is making you the most money.

If you're advertising in a newspaper and are doing well with that ad, consider running that same ad in a different area of newspaper. This way your marketing message will get heard twice for the same amount of effort. You see people only read and pay attention to certain parts of the newspaper. So if you can get seen by these types of people, then it's a good chance that your efforts will work for you.

Getting leads is an easy thing to do, and if you want to get more of them, simply duplicate your marketing message in more areas and publications. Keep these tips in mind as you advertise your small business.

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