Marketing Tips: Avoid cute ads

If there is anything that you don't want to do when advertising, it's creating cute ads. These are the kinds of ads that look pretty, but have lack of informative content and information that a prospect will need to know before they buy.

I think cute ads is a form of brand advertising. And if you believe in direct response marketing like I do, then you know that brand advertising has no reason for being in your business. This is an ineffective technique that can lose you thousands of dollars easily.

Don't make the mistake of designing your ads for the sake of being cute. Compel your reader to take action. Offer something for free and follow up on this lead until they buy. You will find that this is a much better approach as opposed to "hoping" someone finds your ad and mysteriously calls you. Take these tips to heart.

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