Even if you don't have alot of money to spend on advertising, you can still make your ads work even if you're on a shoestring budget.
Depending on the kind of ad that you're running, it's size, rates, and formats... you have ot make it a point to make the medium work for you. Heck, you could even run classified ads and generate response even on a shoestring budget.
Knowing your budget is important because it determines how much advertising you can afford to do. If you're budget is so small that you can only run small ads in a publication, make sure you're doing everything that you can to make this small ad work.
In particular, use direct response advertising instead of brand advertising. You'll get more sales this way.
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