In today's marketing field, it's hard to stand out in the marketplace. You have competitors all around you trying to make a buck also, and traditional means of marketing are no longer effective. Because of this, alot of business owners struggle to come up with an USP - or a reason why someone should do business with you instead of anybody else.
One thing that I don't recommend is copying your competitor's ads. You have no idea if their ad is working for them, and you have no idea what the "underlying" reason is for their ad. Make your advertising orginal and information, and make sure it follows all conventions of direct response marketing.
With this approach, you won't be a "me too" business, because you'll be generating leads and earning lots of income with the leads that you have and are following up on.
Eventually alot of your prospects will buy, and you will want to run that same original ad, along with the backend marketing strategy that you used to get sales from your prospects. This is easy to do, so put this into use in your business today.
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