You have to demand action in your ad. And you can do this by smothering your prospects in an ocean of benefits. Show them what's in it for them, and the possible reward that they can achieve if they act on your offer.
What you want to do is lead generation. With lead generation, all you're doing is offering something for free (or sell a low cost product), and then follow up on them with your complete sales package.
You want to do it this way because it's a non-intrusive approach towards getting to know you. People can sample your free offer, and determine whether or not your the real deal. This will prove that your products and services are worth trying, and that you seem like a person who stands behind their words.
Make your ads flow naturally, and in your headline, "hint" to the possibility of something for free at the end of your ad. This will keep your prospects interested in what you have to say, and will more than likely cause them to read the entire ad, and respond to your free offer. Do this tip, and profit madly.
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