It makes no sense to lead with a weak offer when selling. It should be your entire attempt to promote the best offer as possible, so that you can further increase the chances of you closing the sale.
A strong offer is what makes your advertising work. Long before you start selling, you have to run an ad. When running your ad, it's in your best interest to lead with a free offer - that your prospects will perceive as being valuable.
This is the first step to running a successful business. And once you do acquire a customer from your marketing efforts, you want to continue to market to these people over and over and over again. This is the best way to market your business.
If you want to make your offer stand out, offer something that is compelling, and that leads your prospect to the end of your ad where they will take some sort of action. This is the best way to market your business.
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