Before anything begins (even before you generate a lead)... you have to get visitors to see your ad. If they ignore you and don't see it, then you could have possibly lost alot of potential customers in the process. So the goal is to first get your ad seen.
After your ad has been seen, you have to get it heard. Speak your prospect's language and connect with them. Talk to them about their problems or goals that they want to achieve, and you'll gain an open ear. The more people who "hears" and understands your message, the more your advertising will work for you.
The way to do this is with effective copywriting. Start with a headline focused around their issues, and you will cause them to read the rest of your ad. Let the body copy do the talking on selling them on your free offer, and then end with a strong close. This is the easiest way to start getting more sales and profits in your business.
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