Too many businesses of all sizes focus on sales and profits. But that’s only part of the equation and NOT the most important part. Business success begins much earlier in the cycle – at the prospecting stage. But just any “prospect” or “lead” won’t do.
You want interested, targeted prospects who not only need what you offer -- but want it and are willing to spend money to acquire these alluring benefits for themselves.
Prospects are the foundation. A flow of quality leads or prospects is what fuels your business. Good quality leads convert to customers in higher percentages.
The higher that rate of conversion, the lower your costs and the more profit you’ll earn. A steady stream of qualified leads keeps your vital business machinery functioning.
Prospects become customers and paying customers are what effectively put you in business from day one -- and keeps your business open and thriving.
Without a large pool of interested prospects, you’ll only grow frustrated. Sooner or later, a lack of customers will drive your operation (even if it’s the best-financed and organized operation) out of business.
For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html
No comments:
Post a Comment