Marketing Tips: Start from square one

In business, the ultimate goal is maximum profit. But the first step is to identify specific markets that are hungry for the benefits your product or service provides. These are high-probability customers.

Work those markets to collect grade “A” prospects... then work those prospects over and over again to convert the maximum number into first-time customers. Then serve those customers well so they continue to buy from you again and again.

Follow these steps in this order when marketing and advertising for customers:

1.) MARKET – identifiable segment of the marketplace

2.) PROSPECTS – expressed interest in your offer

3.) CUSTOMERS – willing to spend money to acquire what is offered

4.) SALES – actual revenue generated from first time buyers and repeat buyers

5.) PROFIT – bottom line results

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