Saturday, December 10, 2011

Marketing Tips: The importance of niche marketing

Niche marketing is important for a number of reasons. For one, it takes a ton of money to success in business as a "generalist". But if you go into a niche, you can spend a minimum amount of money and totally rake in a ton of money without much effort.

Operating in a niche is just good business sense. Why would you want to compete against the Walmarts, K-Marts, department stores, and retail stores... when you can step out and branch off, and operate in a market where there is very little competition.

It doesn't matter what kind of business you're in. Picking and marketing in a niche will maximize your income immediately. Once you find the niche, you will want to exploit it as much as possible. Hit all angles of the niche from blogs, forums, and websites... to affiliate marketing, press releases, and even referral marketing.

All of these marketing techniques will help you to get the most money from the niche that you enter in. Be sure to use niche marketing starting today.

For more offline marketing secrets, simply visit the website below:

Thursday, December 8, 2011

Marketing Tips: Persistence, vision, and failure in marketing

Persistence proves that you really believe in what you are doing. It is a necessary ingredient no matter what you’re trying to attain.

Competition makes all the work and all the efforts more fun and meaningful. The idea of being in competition with others in your market needs to be a strong part of your drive.

Vision needs to be a driving force for you. Without vision, it is impossible for you to be effectively persistent. From the beginning, you need to see your business as a strong force in your market.

Failure teaches you to find the positives that all adverse situations contain. So one of your greatest strengths need to be the ability to turn adversity into advantage. If you can do this, you'll stand a good chance of having alot more success in your business.

For more offline marketing secrets, simply visit the website below:

Wednesday, December 7, 2011

Marketing Tips: Being funny in marketing

Being funny in marketing is risky. When it works, it’s great. But it fails more often than it works. You have to ask yourself the following question:

Are you trying to be funny for the sake of being funny, or are you being funny to prove a point and further enhance the sale?

One thing that you need to know is that using humor in your marketing is that it's typically safer to do with your current customers - as opposed to using humor with new prospects.

I'm sure you see ads on the TV all the time that uses humor. One of the well known ones that I know of are the Progressive Assurance commercials. I think this is a great way to use humor, all while effectively pointing out the benefits of using their services. If you've ever seen these commercials, then you know what I mean.

Remember, humor isn't always necessary. But if you're planning on using it, make sure it's for a good reason.
For more offline marketing secrets, simply visit the website below:

Tuesday, December 6, 2011

Marketing Tips: What's your USP?

In marketing, having a "USP" is important. USP simply means "unique selling proposition", and it answers the following question:

"Why should I choose your business versus other businesses?"

With an awesome answer to this question, you can earn alot of money fast. Sadly however, you will find that alot of people have occupied tiny little niches that they deemed as profitable, so you have to get creative with your marketing efforts.

Your USP should clearly understood, deliver a promising benefit, and should separate yourself from your competitors. Your USP can be a number of things. It can be free shipping, price, a trade secret, speed, and etc. The more you focus in on finding a USP, the better your chances are at making money in your business quickly and easily.
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Monday, December 5, 2011

Marketing Tips: Advance the sales process

The purpose of any ad that you run should be to further advance the sales process. This is the only purpose of your ad. You shouldn't run it to be cute, fancy, funny, or "out of the box". Stick to the basics, and you will be good to go. Otherwise, your advertising dollars will fly out the window.

One thing that seems funny to me is that the ads that look cute and creative, are the same ads that wins the approval of the advertiser's friends and family. I'm not going to lie.... i've done this myself also. For your sake, run an ad that's designed to stimulate some sort of action.

If you can stick to the proven basics, you'll dramatically improve the chances of making your ad a success. Find an ad that is proven to work, still works, and emulate it.

This way you can spend less time figuring out what works and what doesn't, and jump straight to making more money in your business immediately. Give it a shot and watch your sales increase.
For more offline marketing secrets, simply visit the website below:

Sunday, December 4, 2011

Marketing Tips: Being creative with your advertising

When it comes to advertising, you have to ask yourself one single question: Am I being creative for the sake of being cute? Are my ads designed to generate a lead, or is its sole intent to look pretty? This is something that you must ask yourself.

Now don't get me wrong. Some people are able to make a pretty and beautiful ad work with absolute precision. But for most business owners, their attempts to make pretty ads work more often ends in disaster.

You have to know that ads that work, work for a reason. You should never think that your target audience is too "sophisticated" to receive your message. The truth of the matter is that the ads that work for a "lesser sophisticated" market will also work for these high class people also.

The purpose of your ad is to advance the sale. That's it. Don't follow large corporations who's sole intention is to build their brand and gain market awareness. Brand building for a small business often results in massive loss of advertising dollars.

So stick to creating ads that are effective at bringing in new leads and sales... instead of merely "getting your name out there". You'll be more profitable this way.

For more offline marketing secrets, simply visit the website below:

Friday, December 2, 2011

Marketing Tips: Creating value with your products

It doesn’t matter what kind of business you’re in, you can still create value from any type of products or service that you have. A good bundle and bonus offer can incite action in on-lookers who wouldn’t have normally bought your products.
So now let’s talk about how to put together a marketing strategy for your business. The absolute immediate thing that you will want to do is to focus more of your marketing efforts on your current customers and clients. This is called backend selling.
Backend selling simply means that you’re selling to your existing clients, and that you don’t have to incur a customer acquisition cost when marketing to these group of people.
If you’re not selling more of your products to your existing customers, you’re making a huge mistake. 80% of your business profits will come from sales from this group of people. Eventually you want to become so good in your business that you’ll want to know how much each new customer is worth to you.
I know of some marketers whose lifetime customer value is somewhere in the $5,000 range. So if on average a typical customer is worth $5,000 to you, you can afford to go negative on the initial sale because this 1 customer can potentially be worth thousands of dollars to you. I always make it a point to focus on selling to my existing customers, and I suggest you do the same also.
For more offline marketing secrets, simply visit the website below: