Marketing Tips: Using coupons to market your business

Would you like to know a cool way to boost your business profits within a matter of days? Well the answer is simple. It’s called “coupons”. Coupons make people feel like they’re getting a great deal on the products that you are selling, so you should be sure to want to make more money from this technique alone.

You can use coupons in all aspects of your marketing campaign. One of my favorite places to run my coupons is in my email newsletter. Sometimes I offer my subscribers a 30% to 50% discount on the products that I am selling, and in return, I get paid also. So for a lower price, my prospects are happy with the deal, and I am happy with the sale.

What kind of ways are you using coupons in your business? I’m willing to bet that once you put your mind to it, you’ll be able to develop ideas for coupon marketing that can earn you more money in a short period of time. So let’s talk about some of the ways that you can implement coupon marketing in your business.

The first way to use coupons is through a way that I like to call “coupon ads”. These ads are geared towards bringing new prospects into your place of business. Make sure your ad has the little dotted lines on the edges of the ad - resembling a true coupon. In your coupon, tell your readers that they can redeem this coupon for something for free.

Your free offer will depend on what kind of business that you have. So if you own a fitness gym, you could run a coupon ad with a free 30 minute consultation with a certified trainer at your gym. If you own a bakery, you could offer a free pie slice using the coupon. If you’re a dentist, you could offer a free check up to check for any cavities or things like that. There are almost 101 ways that you can use the coupon ad in your business.

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Marketing Tips: Demand action

You have to demand action in your ad. And you can do this by smothering your prospects in an ocean of benefits. Show them what's in it for them, and the possible reward that they can achieve if they act on your offer.

What you want to do is lead generation. With lead generation, all you're doing is offering something for free (or sell a low cost product), and then follow up on them with your complete sales package.

You want to do it this way because it's a non-intrusive approach towards getting to know you. People can sample your free offer, and determine whether or not your the real deal. This will prove that your products and services are worth trying, and that you seem like a person who stands behind their words.

Make your ads flow naturally, and in your headline, "hint" to the possibility of something for free at the end of your ad. This will keep your prospects interested in what you have to say, and will more than likely cause them to read the entire ad, and respond to your free offer. Do this tip, and profit madly.

 

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Marketing Tips: Compel prospects to respond

When marketing, you should never "push" your product onto the marketplace. Your prospects know that if what you have is important to them, they know that they can take advantage of your offer whenever they want.

The trick of it all is that you need a good reason for a prospect to take action with you. You have to touch them in their heart's and mind's, and really touch them where they live. There is something that's weighing heavily on your prospect's hearts that needs to be settled.

You should become a "superhero" in this scenario. People who have a problem needs to be some sort of remedy to cure them of their issue. One of the best ways that you can do that is with a free offer, and alot of benefits for responding.

Tell them what they can expect to receive once they call for your free offer. Let them know what's in it for them, and how it can change their life. If you can do this, then you'll stand a good chance of winning them over, and getting their name and contact information so that you can follow up on them. And this is exactly what you want to do.

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Lead with a free offer

Focusing your ad around a free offer is one of the smartest things that you can do. In fact, if you want to get more sales, you should try to get as many leads as possible from your free offer. That way you can follow up on them and convince them to become your customer.

But any old free offer isn't enough. Your offer has to be perceived as valuable information that your prospects simply can't ignore. The more perceived value your free offer is, the more people will respond to it. You should make it a no-brainer for your prospects to take action.

It's probably best if you use the word "free" in your headline. This way you can get as many eyes to look at your ad and see what it's about. The more people who are exposed to your ad, the more your lead count will rise, and the more sales you will get as a result of it.

 

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Promote your best offer

It makes no sense to lead with a weak offer when selling. It should be your entire attempt to promote the best offer as possible, so that you can further increase the chances of you closing the sale.

A strong offer is what makes your advertising work. Long before you start selling, you have to run an ad. When running your ad, it's in your best interest to lead with a free offer - that your prospects will perceive as being valuable.

This is the first step to running a successful business. And once you do acquire a customer from your marketing efforts, you want to continue to market to these people over and over and over again. This is the best way to market your business.

If you want to make your offer stand out, offer something that is compelling, and that leads your prospect to the end of your ad where they will take some sort of action. This is the best way to market your business.

 

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Sell with "benefits"

When it comes to marketing and selling your products and services, one of the first things that you have to do is run an ad. And business owners mess this part of marketing up so bad that they're currently seeing little-to-no results from their advertising efforts.

To make your ads work, you need to have a fair amount of copywriting skills. And one of the most fundamental copywriting concepts that you have to implement is selling with "benefits". What do I mean by selling with "benefits"? Well I simply mean that you have to tell your prospects what they will get if they respond to your ad.

And I don't mean simply making a bunch of features and putting it in your ads. I simply mean that you should focus on what your prospects will get out of the deal. You want to profit, but if you're not speaking their language, you're wasting your time. This is an element of advertising that you have to take seriously.

It's best if the headline in your ad is leading with an "ultimate benefit". This is something that will capture your prospects attention, and get them to learn more about the problem they want to solve, or the goal they want to achieve. Your ultimate benefit is the 1 main benefit that will help to take care of your prospect's need.

With an ultimate benefit, you'll more than likely get your prospects to pay attention and read with you have written. This is how you want to begin your ad, and you should close with a good benefit also. With this "ocean"  of benefits, you can't go wrong. Use these tips and put them into work in your business today.

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http://www.renegade-billionaire.com/offlinemarketing.html

 

Marketing Tips: Start your ads off strong

In your ads, make sure you start off strong. Lead with a compelling headline that gets your reader interested, and make sure that your body copy does the same thing. People will only read the first few words of your headline until they decide to either keep reading, or turn the page.

You want to use your "trigger words" right there at the beginning of your ad. These are words like "discover", "free", "how to", "learn", "secrets", and etc. The more of these words are used in your advertising, the more likely it is for your ad to have success.

Your ad should have purpose. Don't dance around with your prospect. Get the job done right away and cause them to take an action that lines up with the product that you're selling. And preferably, you will want to make this action a free offer, so that they can sample your credibility... and so that you can follow up on them with your direct mail sales package.

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Grab hold of their attention

When advertising, it's important that you command the attention of your reader. They are busy with their everyday lives, and will pass over anything that doesn't have any relevance to their life. If you want to be perceived as important, you have to grab their attention. The best way to do this is with a good headline.

Your headline must quickly speak to the needs and wants of your reader, and it should suggest a solution. The "solution" that you "suggest" comes best in the form of a free offer.

With a free offer, prospects know that they don't have anything to lose. Plus, they're hoping that they can find something that can truly improve their lives. And from your point of view, this is a win-win situation - because you get their contact information and follow up on them in attempts to sell them on your product.

This is basis of a good advertising campaign. Follow these tips, and you'll be on your way to earning more money in your business.

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Get your message seen and heard

Before anything begins (even before you generate a lead)... you have to get visitors to see your ad. If they ignore you and don't see it, then you could have possibly lost alot of potential customers in the process. So the goal is to first get your ad seen.

After your ad has been seen, you have to get it heard. Speak your prospect's language and connect with them. Talk to them about their problems or goals that they want to achieve, and you'll gain an open ear. The more people who "hears" and understands your message, the more your advertising will work for you.

The way to do this is with effective copywriting. Start with a headline focused around their issues, and you will cause them to read the rest of your ad. Let the body copy do the talking on selling them on your free offer, and then end with a strong close. This is the easiest way to start getting more sales and profits in your business.

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Make a connection FAST

If you want to start a relationship with a prospect and turn them into a customers, you only have a short time to do it. You see your prospects are busy, and they won't stop to think about anything that doesn't get their attention immediately. This is why you need to lead with your strongest offer first.

Your goal is to collect a list of high quality leads who have the best chances of buying from you. Doing anything else other than this is a waste of time. You will waste time and money on tirekickers who don't buy, and that could care less about your business.

So to make sure you have the best of the best leads, start off with a strong headline that gets their attention, and follow with body copy that keeps their attention, and gets them to take the action of calling or going online for your free offer. This is the best way to run your business.

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Marketing Tips: Stand out from your competition

When it comes to standing out from your competition, your marketing message needs to be one of a kind, and focused. When advertising, make sure that you're targeting your most ideal prospects, so that you can maximize your response.

One of the best things to target your readers in your ads is to use a "headline qualifier". For example, if you sell golf products, start your headline with, "Attention Golfers!". If you sell hats, start your headline with, "Attention Hat Lovers!". If you sell dating products, start your headline with "Attention Daters!". All of these are ways to qualify your prospects and to focus on a single advertising message -- something your competitors probably aren't doing.

Convince your prospects that you're the real deal by highlighting some of the problems that they're having, and how you can fix them. Your competitors are focused on selling things before they even get to know the prospect.

But with this helpful approach of highlighting some of their problems, you'll stand a good chance of selling them on your product later on down the line.

Be sure to utilize these tips if you want to stand out from your competition.

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Marketing Tips: Keep things simple and direct

If you really want your advertising message heard, you have to do a few things. These few things are things should take no more than 30 minutes to do. Here are the few things that you need to be doing if you want to have the biggest chances of success in your business.

1) Enter the conversation already occuring in your prospect's mind

2) Your prospects already know "what the deal is", so be straightforward and upfront with your selling efforts

3) Lead your prospects. Start with a headline, add body copy, and then lead with a call to action that gets your reader to learn more by taking advantage of your free offer

4) Don't use industry jargon. Write your ad as if your prospect was sitting across the table from you.

If you can do these 4 simple things, you'll stand a great chance of success when marketing and advertising your business.

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Marketing Tips: Establish your objectives

When it comes to carrying out your plans, you need an aggressive approach to marketing. So for example, if you had an objective to having a lead generation base of 200 prospects by the end of the week, you know that you will need an average of at least 28 leads coming in on a daily basis.

To carry out this objective, you need to do a few things. You have to have a good message-to-market match. You need good copywriting and advertising skills. And you need to promote your product via offline and online means.

After you have those things settled, you have to take a look at the methods to carry out these objectives. Create a marketing plan where you implement a wide variety of strategies to get the most from your marketing efforts.

The best way to achieve your objectives much more quickly is with a free offer, and a good advertising campaign. Test your free offer in a newspaper or classified ad, and if it's successful, start marketing it everywhere that is relevant to your niche.

This way you can advance how many leads you're getting on a daily basis, and you can reach your goal of getting 28 leads a day to your business (hypothetically speaking). Be sure to carry out these objectives starting today.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html