You have to have a clear idea of what you can hope to achieve with the next ad that you run. Even if you're doing direct mail, you still have to predict what the response rates from the campaign will be, and whether or not you should run it again.
You want to set goals for your marketing pieces each and every time you do something new. This will help you to keep a clear mind on the campaign, and ways to make it even more effective.
The sooner you start setting goals and predicting what will happen when you start acquiring leads, you'll know how to convert these prospects into customers, and how to even get "backend sales" from these brand new customers. So start setting goals today.
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