The benefits of starting off small with your advertising can serve a number of purposes. For one, you can test to see if the market and advertising pulication is responsive, and if it is, you should bump up the size of your ad so that you can attract more viewers to calling you or visiting your website.
When I say "start small", I mean a number of things - depending on your budget. If your funds are limited, start with a classified ad. If you have money to blow, start with a small display ad. Your goal is to see what is responsive and what isn't, so you don't have to waste your time dealing with publications that don't deliver.
Advertising is the fastest way to get a ton of new customers to your business, and if you do it right, you'll find yourself bombarded with a flood of new customers. But it all starts with advertising and making sure that your advertising dollars are working for you. Therefore start small, and work your way up to larger ads.
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