It doesn’t matter what kind of business you’re in, you can still create value from any type of products or service that you have. A good bundle and bonus offer can incite action in on-lookers who wouldn’t have normally bought your products.
So now let’s talk about how to put together a marketing strategy for your business. The absolute immediate thing that you will want to do is to focus more of your marketing efforts on your current customers and clients. This is called backend selling.
Backend selling simply means that you’re selling to your existing clients, and that you don’t have to incur a customer acquisition cost when marketing to these group of people.
If you’re not selling more of your products to your existing customers, you’re making a huge mistake. 80% of your business profits will come from sales from this group of people. Eventually you want to become so good in your business that you’ll want to know how much each new customer is worth to you.
I know of some marketers whose lifetime customer value is somewhere in the $5,000 range. So if on average a typical customer is worth $5,000 to you, you can afford to go negative on the initial sale because this 1 customer can potentially be worth thousands of dollars to you. I always make it a point to focus on selling to my existing customers, and I suggest you do the same also.
For more offline marketing secrets, simply visit the website below:
I find this site and article so nice because it carry's lot of information and updates on Marketing Tips. I want to say a big thank you for sharing this article. I should consider posting an article niche on my website @tecteem also.
ReplyDelete