When marketing, you should never "push" your product onto the marketplace. Your prospects know that if what you have is important to them, they know that they can take advantage of your offer whenever they want.
The trick of it all is that you need a good reason for a prospect to take action with you. You have to touch them in their heart's and mind's, and really touch them where they live. There is something that's weighing heavily on your prospect's hearts that needs to be settled.
You should become a "superhero" in this scenario. People who have a problem needs to be some sort of remedy to cure them of their issue. One of the best ways that you can do that is with a free offer, and alot of benefits for responding.
Tell them what they can expect to receive once they call for your free offer. Let them know what's in it for them, and how it can change their life. If you can do this, then you'll stand a good chance of winning them over, and getting their name and contact information so that you can follow up on them. And this is exactly what you want to do.
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