Tuesday, October 4, 2011

Marketing Tips: Stand out from your competition

When it comes to standing out from your competition, your marketing message needs to be one of a kind, and focused. When advertising, make sure that you're targeting your most ideal prospects, so that you can maximize your response.

One of the best things to target your readers in your ads is to use a "headline qualifier". For example, if you sell golf products, start your headline with, "Attention Golfers!". If you sell hats, start your headline with, "Attention Hat Lovers!". If you sell dating products, start your headline with "Attention Daters!". All of these are ways to qualify your prospects and to focus on a single advertising message -- something your competitors probably aren't doing.

Convince your prospects that you're the real deal by highlighting some of the problems that they're having, and how you can fix them. Your competitors are focused on selling things before they even get to know the prospect.

But with this helpful approach of highlighting some of their problems, you'll stand a good chance of selling them on your product later on down the line.

Be sure to utilize these tips if you want to stand out from your competition.

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