If you really want your advertising message heard, you have to do a few things. These few things are things should take no more than 30 minutes to do. Here are the few things that you need to be doing if you want to have the biggest chances of success in your business.
1) Enter the conversation already occuring in your prospect's mind
2) Your prospects already know "what the deal is", so be straightforward and upfront with your selling efforts
3) Lead your prospects. Start with a headline, add body copy, and then lead with a call to action that gets your reader to learn more by taking advantage of your free offer
4) Don't use industry jargon. Write your ad as if your prospect was sitting across the table from you.
If you can do these 4 simple things, you'll stand a great chance of success when marketing and advertising your business.
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