In marketing, having a "USP" is important. USP simply means "unique selling proposition", and it answers the following question:
"Why should I choose your business versus other businesses?"
With an awesome answer to this question, you can earn alot of money fast. Sadly however, you will find that alot of people have occupied tiny little niches that they deemed as profitable, so you have to get creative with your marketing efforts.
Your USP should clearly understood, deliver a promising benefit, and should separate yourself from your competitors. Your USP can be a number of things. It can be free shipping, price, a trade secret, speed, and etc. The more you focus in on finding a USP, the better your chances are at making money in your business quickly and easily.
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