There are 3 elements to a successful ad campaign. These 3 elements are:
1) Your headline
2) Your body copy
3) Your call to action
All 3 of elements can be put to use in any ad. it doesn't matter if you're running a full page ad, or running a classified ad. Make sure your headline gets attention; make sure your body copy continues to sell them on your free offer; and make sure that you end with a strong close.
Ideally, you will want to lead them to a 1-800 number or website address designed to capture their contact information.
No matter the size, your ad should capture attention, target a niche audience, and inspire interest and enthusiam. If your ad can do this, you'll stand a good chance of making it a success.
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