Do you believe in an offline marketing “secret” formula? Many business owners do, but they have no idea of what this formula is. Quite frankly, I think you can make a good living based on a few solid marketing principles alone. The marketing principles that I am referring to are direct mail, newspaper advertising, yellow page advertising, and backend marketing.
All of the strategies above can make your business lucrative; especially the idea of backend marketing. So what is backend marketing? Backend marketing is all about selling more of your products and services to your existing customers. This way you can get sales for free, and recoup some of the advertising costs that occurred when you acquired each customer.
You see it’s important to have a backend marketing campaign because without it, you’re leaving tons of potential profits unclaimed for. Backend marketing will consist of over 80% of your business’s income. So if you’re not marketing to your existing customers, you’re leaving alot of revenue unclaimed for.
So if you’re constantly looking for more new customers to come into your business, you’ve got your focus in the wrong place. Backend marketing plays a big part in the overall “secret formula” of promoting your business and improving your income.
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