Although you should never try your hand at brand advertising, you should know that even in direct response marketing, you will have to wait a few days to see a ton of responses coming in. Some people won't see your ad the first time around, some will... and some will need to look through the publication or website again before they start purchasing anything.
Don't be discouraged if alot of people don't buy from you right away. It's natural. But the more you run your ad, the more people will buy from you, and the more you can recoup your advertising investment.
With that being said, it's still important to create your entire marketing plan, and be prepared to launch it full force when it comes to marketing your products and services. Set everything up from lead generation to direct mail letters, so that you can streamline the marketing process whenever someone buys from you.
If you can be patient with your marketing, you will see the profits start rolling in, and you will see that your business success is right around the corner.
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