Before anyone buys from you, they want to make sure that you're legit. People have been scorned by con-artists in the past, and they need time to analyze the possibility to do business with your company.
This may take anywhere towards a few days all the way up to a few weeks - all depending on how hot a prospect is towards buying your product. You have to remember, they more than likely have never heard about you before, and have never done business with your company before - so you have to remain patient.
This is very important, because just because someone doesn't buy from you now - it doesn't mean that they won't buy from you at all. If you have a group of people who aren't buying immediately, keep following up on these people until they buy. This could be a few months from now, but eventually alot of your prospects will come around towards buying from you.
So keep following up until your prospect becomes a customer, or asks to be removed from your list.
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