Just because you have a preference for how you want others to respond to you, your prospects are looking for more than one way to get in contact with you. Instead of just offering your phone number in your ad or sales letter... include your website address, fax number, and even email address -- just in case someone wants to email you a payment via Paypal.
This makes you seem flexible, and will allow your prospects or customers a way to take action in the way that's best for them. This will also make you seem approachable and reachable.
Also, give your prospects and customers a way to respond back to you. Include your email address and phone number just so people can ask questions before they make the purchase. People are hesitant when it comes to buying something, so the more you can make the sales process less of a hassle, the more orders you will get on a daily basis.
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