The more things you can automate in your business, the more happier you will become. You see automating alot of aspects in your business can give you more free time to do the things that you love. Isn't this why you went into business in the first place? You should be entitled to have your cake and to eat it too.
One area of your business that you will definitely want to automate is the lead generation area. With each new leads that you get, you should be able to put them into a marketing cycle that has been proven to convert prospects into customers time and time again. If you don't want to hire someone to do your marketing for you, there are a few things that you have at your disposal.
For example, you could lead your prospects to your website and have them sign up to your email newsletter, and then make your email "autoresponder" send them timely messages about coupons and information about your business.
In the offline world, you can lead your prospects to a 1-800 number, and have them leave their name and mailing address. Once you receive this piece of information, send them your first letter that will attempt to turn them into a customer.
You want to find a way to automate getting a lead because this is where your marketing will begin. Along with generating a lead, you have to fulfill products, deal with customer service, and the other aspects that go into running your business. With all of this work, the one thing that don't need to be worrying about is how to convert leads into customers.
Be sure to use these tips to automate your business as much as possible.
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