If you can't differentiate yourself from your competitors, then you will have a hard time with gaining more sales in your business. Do you know what a "USP" is? A USP stands for "unique selling proposition", and it answers the following question:
"Why should I choose you, versus any of the other businesses in your niche?"
This is an essential question, because if you don't have a good answer for it, you're more than likely going to have a hard time in your business. So what are some of the ways that you can go about creating a USP? Well actually, coming up with one is really easy.
For example, one USP is a product that is new to the marketplace. If you have a product that is exclusive to you (and only you)... then you stand a good chance of getting alot of news sales and customers, all while beating the pants off of your competitors.
Before you start marketing, ask yourself: "Is this a product that is unique to the marketplace? Or is this another "me too" kind of product. If your product is "me too", then the bulk of your prospects will more than likely go to the business owner that they've known the longest.
Come up with a unique selling proposition as fast as you can. Because the sooner you come up with one, the sooner you can start seeing more sales and profits coming your way.
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