The title of this post is very important. If you want your prospects to do business with and to view you as an expert in your niche, one of the best things that you can do is to give something that's of value, and then prove your worth.
You see your prospects don't have alot of time to waste. They're looking for a solution, and they need it now. But they won't just join any old kind of company. You have to be someone that they look upon as an expert. The only way to make your customers and clients feel this way, is to offer some free information.
You see your prospects only see those ads that attempts to sell them something. But your refreshing ad will catch their attention - because all they're used to seeing are ads that are designed to sell. Your free offer will work especially if you make it known upfront that your offer is free.
People are looking for information or a product that could change their life. So before you even run your ad, ask this question to yourself:
"What's in it for me?"
This is a question that all prospects want to know the answer to, so make it clear that you're offering something for free that they can take a look at, and or even try before they make a purchasing decision.
Offering something for free is definitely a great way to give first and prove your worth, and your prospects will feel the same way once they see that what you're offering is of high value. Be sure to start proving your worth this way with all of your products and services.
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