Saturday, June 11, 2011

Marketing Tips: Make it easy to respond

The last thing you want in your business is running an ad that makes it hard for prospects to respond to. The best thing that you can do in your ad is to make it as "clear as day" when it comes to contacting you after you've subconsciously won them over.

Make sure that your call to action is just as important as the headline of your ad. This will ensure that prospects know how to contact you when responding to your free offer. You don't want to people to jump through hoops just to finally attain what it is that you're offering, because prospects like these won't waste their time on you and your ad - they will just turn the page and look somewhere else.

I see very long full page ads and display ads that fail to make responding an easy thing to do. I know business owners who are running these ads fail to get the response that they're hoping for because of the many tasks that a prospect has to do to take action. Don't do this - just make sure your close is simple.

If you have a website, list your website information also. Your phone number should be clearly seen, and it should be printed in "bold" (along with your website address).  This way, prospects can clearly see how to contact you for more information. Take these tips and use them to make more money in your business.

For more offline marketing secrets, simply visit the website below:

1 comment:

  1. Your article includes the information that i was looking for. Your post includes great tips and you managed to keep it simple and understandable.Your post helps me to understand this, and i will surely recommend it to other people.Thanks and keep up the good work.
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