In any business, prospects and customers rule. If they don't like your attitude or don't like what you've said to them, they may infact just leave your business and never come back. This is why you have to prevent this from happening and serve the every need of your prospects and customers.
The trick here is to lend a receptive ear and let your customers know that you here their concerns. Don't be pushy and only think about your marketing strategy; take the time to know your customers one-on-one, and they'll be grateful about your service.
I once saw this method in action when I used to work for this restaurant in my city. The owner of the restaurant would come in once a week just to greet and say hello to his customers. This is something that we don't normally see from a business owner, but I could really tell that this kind gesture made his customers feel special.
So what are you doing to make your prospects feel special? Are you mailing them once a month or greeting them when they walk into your business? Are you catering to their every want and need? If not, then you should start doing it today. This simple gesture can inspire repeat business just based on the fact that you're treating your prospects and customers like royalty.
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http://www.renegade-billionaire.com/offlinemarketing.html
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