Would you like to know the difference between an ad that works and an ad that fails? Well it's quite simple actually. You see the ad that works is focused on one thing: response. Anything else that you try to do with your ad will more than likely be ineffective for getting you more sales.
When you get a lead to raise their hand and request more information, you've effectively generated a qualified lead. They are different from regular leads because they have expressed interest in learning more about what you have to offer. If you're offering something for free in your ad, you want to make it your goal to fulfill this prospect's request as soon as possible. So strike when the iron is hot.
You see before they came across your ad, they weren't really a qualified prospect. They were just skimming through the publication, looking for something interesting to read... and then they came across your ad. Your goal at this point should be to capitalize on their interest, and turn this skimming person into a qualified lead.
Here's how simple this example is: If your ad was shown to 100 people in a publication, and only 15 people respond, you've generated a 15% response rate from your ads (which is pretty good). It's at this point where you will want to follow up on these leads with your complete sales piece.
Because out of the 100 people who saw your ad, only 15 of them are truly interested and qualified prospects. So these are the people that you will want to focus your efforts on, because these are the people who will more than likely buy your product or service.
So the key is to generate high-quality leads that you can spend your money on. Focus your efforts on these group of people, and make sure your product is priced high enough to make a profit (or break even) on every sale that you make. Take these tips and use them to make more money in your business.
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