When it comes to advertising promoting your products, you have stress the benefits of responding to you. This is especially true if you're offering something for free in your ads. So for example, if I was offering a free DVD in an ad that I ran, I would stress the benefits of getting my prospect to respond now.
This is very important, because without an action statement and the benefits of saying "yes" to your offer, you won't get as much response as opposed to if you did stress the benefits. I make it a point to stress the benefits of responding on all of my lead capture ads, and it makes a total difference in terms of response to my ads.
If you're wondering how you can stress the benefits in your ads, I have a few suggestions for you. If you're offering a free report, tell them what they will learn in the free report. Don't just say "free report" and lead them to your phone number or website address - tell them how this free report can radically change their lives.
If you can structure your ad around appealing benefits, you'll hit the mark almost everytime. Effective lead generation starts at your ad (the beginning of the relationship), and doesn't end until your prospect or customer states that they don't want to hear from you anymore. Until this day comes, continue to market aggressively and stress the benefits of responding to your free offer.
For more offline marketing secrets, simply visit the website below:
http://www.renegade-billionaire.com/offlinemarketing.html
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