To get high-quality leads, you have to do something that focuses on just that. As we already know, all leads aren't the same. You will have some leads that buy with your right away, some that needs a little convincing, and some that will never buy anything. I suggest you focus your marketing efforts on the 1st and 2nd group of people.
So how do you go about attracting these new leads in your business? Well you have 2 options:
1) Sell your product in an ad
2) Generate a lead
By far the most profitable list will come from selling your product in your ad. The reason they will be more profitable is because they have already spent money on you, and more than likely, they will wind up liking you also. The drawback about this kind of list is that they are extremely expensive to get.
Now the other option that you have is to generate a lead from your ad. These are the group of people who have "raised their hands" and have requested to receive more information from you. To make this kind of list pay, get their contact information and follow up on them with your full sales presentations.
I'm not a fan of selling items via an ad (unless it's a full page ad and you have a strong backend marketing strategy to get them buy more). I personally like the generating a lead option because it tells you 2 things:
1) It makes you feel like you're doing well, and...
2) It let's you know how well the ad is doing
You can easily make sales this way. I would say that the quality of these leads are "B" quality prospects. They're interested in what you have to say, and following up on them is a good way to get them to convert to your offer.
Stick with generating a lead. You'll know whether or not if the campaign is a success, and you have more control over the buying process. With a nice flood of new prospects coming through, your chances of having success in business will skyrocket. Keep these tips in mind when marketing your products and services.
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