How much money are you earning on each sale when selling to your existing customers and clients? This is an important question, because in order to structure your advertising efforts in the right way, you need to know how much each new customer will be worth to your business.
So for the sake of conversation, let's assume that you sell a new customer a $30 t-shirt. You don't want this $30 sale to be the last sale that you get from them. In order to follow up on your customers and get them to buy more from them, you will need to gather their contact information. Even though direct mail is getting expensive nowadays, it is more than likely to work for YOU because you're marketing to someone who's already done business with you and knows you and likes you.
The trick to maximizing customer value all begins with a relationship. Start a monthly newsletter or a "CD of the month" club. Believe it or not, your customers want to be in on this because the majority of them want to be on the cutting-edge of the latest research that you've done. After you have demonstrated value in your newsletter, be sure to include a pitch about your products or services.
This secondary "pitch" should be placed in a separate envelope inside the package that your newsletter is in. It's sorta like a sweet surprise, and most people love surprises - so give this technique a try.
In order to get alot of money from your customers and clients, you will need to have products that are relatively expensive. You can't seriously expect to get rich selling $30 products everyday. If you really want to make an impact in your business, you need to start selling products and services that are at least $100.
I'll go over why you need to start selling higher priced products in a different blog post, but for right now, know that in order to start seeing real profits that you can rely on, start offering products and services that are expensive. Because believe it or not, some people will take you up on that offer. And the more of these $100 products that you sell, the closer you can get to your dreams of retiring pretty wealthy.
For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html
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