With the right product, it's easy to begin marketing your services and get sales immediately. But the truth of the matter is that there is almost some form of market saturation in each niche on earth. Your goal should be to stand out from the crowd in order to differentiate yourself from the "me-too" business owners out there.
To start, think about the reason your product exists in the first place. Was there a need or want that you were trying to fill? Have you done your market research and determined the product(s) that you're selling is what the market is desperately craving right now? All of these things need to be considered before you start spending money on advertising.
Because you see, the number 1 problem that new business owners have is that they find or create the product first - instead of finding the market first. With the right market, you can sell products to your audience all day long. But if you only have a product and no prospects, you're kind of shooting yourself in the foot.
So figure out what the "big idea" is behind your product. Once you've found this grand idea, you want to make it the focus of your marketing campaigns. This will be a great way to speak to the hearts and minds of your prospect, and to gain a receptive ear. So start with the niche first, and then let them determine the kind of product that you should be offering them. If you can do this, you'll be shooting fish in a barrel all day long.
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