Nothing is worst (in a customer's eye) than having to wait for you to send them out more information about your product or service. Once you have generated a lead from your ad, it should be your intent on mailing out the free information that you offered them as quickly as possible.
You see when your prospects request more information, they are hoping that you send them the free offer immediately. Prospects are demanding, and if you can't respond to their request in a timely manner, they may very well forget about you and choose to do business with someone else.
When your prospect's raise their hand to your free offer, they are "hot". These people can't wait to receive more information about the problem they want to solve or the dream that they want to achieve. So you should make it your number 1 priority to get this information out to them as soon as possible.
Now if your business is primarily local, then the turn around time for prospects to receive your free offer should be around 1-2 days. If there is something that is preventing you from delivering this information fast, then you should either get rid of the "thing" that is preventing you to deliver this information quickly - or hire new staff to make sure each prospect request is fulfilled immediately.
A "hot" prospect is a lucrative prospect - don't forget that. Your goal should be to strike when the iron is hot, because there's a timetable for both of you guys.
You're looking to earn more sales immediately while the prospect is waiting to receive their free gift that will allow them to solve their problem or achieve their dream. So it's something there in quick delivery on both sides. The faster you can fulfill a prospects request, the sooner you can start earning more money in your business.
Be sure to respond quickly to prospects' request because the more you wait on sending them the free offer, the more you will slowly drift out of their minds. And a drifter is someone who will go somewhere else to find the answer to their problem, so keep this in mind.
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