Marketing Tips: Ensure your success

If you want to get alot of new prospects flowing into your business, then you have to have a steady plan to do so. Make it a point to focus all of your energies into acquiring new leads, and converting those leads to customers.

Everything revolves around the lead generation stage. It's at this stage where people will raise their hand in response to one of your ads, and will subconsciously say, "I'm interested." The more of these people you can get, the better, and don't let anyone tell you differently.

A constant stream of new leads and prospects will help to ensure your success. If you know that if the conversion rate on your product offer is 2%, and you want to get more new sales, then advertise for more new leads that will help you to reach this 2% quota on a daily basis.

You see this is the first step in a lifelong relationship with your prospect. They don't know you or understand how you can help them, so it's best to guide them through a series of steps that makes them ultimately buy from you. The lead generation stage is an important stage in the marketing process.

Since almost 95% of the leads you get won't buy right away, you can still follow up on them with more information about the problem that they're having in their lives right now. Simply contacting these prospects on a monthly basis can boost your conversion rates, and don't let anyone tell you differently.

Consider running more ads that are focused on generating a lead. A long list a leads to sell to is a great way to ensure your success in business. I make it a point to generate a lead in my business, and it's bringing me fantastic results (and new friends from the relationship I build with my list).

Hopefully you will revamp your marketing strategy to focus on leads so that you can get one leg up over your competition. Gather more leads, and watch your income and profits soar.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Respond quickly to prospects' requests

Nothing is worst (in a customer's eye) than having to wait for you to send them out more information about your product or service. Once you have generated a lead from your ad, it should be your intent on mailing out the free information that you offered them as quickly as possible.

You see when your prospects request more information, they are hoping that you send them the free offer immediately. Prospects are demanding, and if you can't respond to their request in a timely manner, they may very well forget about you and choose to do business with someone else.

When your prospect's raise their hand to your free offer, they are "hot". These people can't wait to receive more information about the problem they want to solve or the dream that they want to achieve. So you should make it your number 1 priority to get this information out to them as soon as possible.

Now if your business is primarily local, then the turn around time for prospects to receive your free offer should be around 1-2 days. If there is something that is preventing you from delivering this information fast, then you should either get rid of the "thing" that is preventing you to deliver this information quickly - or hire new staff to make sure each prospect request is fulfilled immediately.

A "hot" prospect is a lucrative prospect - don't forget that. Your goal should be to strike when the iron is hot, because there's a timetable for both of you guys.

You're looking to earn more sales immediately while the prospect is waiting to receive their free gift that will allow them to solve their problem or achieve their dream. So it's something there in quick delivery on both sides. The faster you can fulfill a prospects request, the sooner you can start earning more money in your business.

Be sure to respond quickly to prospects' request because the more you wait on sending them the free offer, the more you will slowly drift out of their minds. And a drifter is someone who will go somewhere else to find the answer to their problem, so keep this in mind.

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Marketing Tips: How to attract grade high quality prospects

To get high-quality leads, you have to do something that focuses on just that. As we already know, all leads aren't the same. You will have some leads that buy with your right away, some that needs a little convincing, and some that will never buy anything. I suggest you focus your marketing efforts on the 1st and 2nd group of people.

So how do you go about attracting these new leads in your business? Well you have 2 options:

1) Sell your product in an ad

2) Generate a lead

By far the most profitable list will come from selling your product in your ad. The reason they will be more profitable is because they have already spent money on you, and more than likely, they will wind up liking you also. The drawback about this kind of list is that they are extremely expensive to get.

Now the other option that you have is to generate a lead from your ad. These are the group of people who have "raised their hands" and have requested to receive more information from you. To make this kind of list pay, get their contact information and follow up on them with your full sales presentations.

I'm not a fan of selling items via an ad (unless it's a full page ad and you have a strong backend marketing strategy to get them buy more). I personally like the generating a lead option because it tells you 2 things:

1) It makes you feel like you're doing well, and...

2) It let's you know how well the ad is doing

You can easily make sales this way. I would say that the quality of these leads are "B" quality prospects. They're interested in what you have to say, and following up on them is a good way to get them to convert to your offer.

Stick with generating a lead. You'll know whether or not if the campaign is a success, and you have more control over the buying process. With a nice flood of new prospects coming through, your chances of having success in business will skyrocket. Keep these tips in mind when marketing your products and services.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: How to get higher conversion rates

Alot of business owners want to know how they can get a higher conversion rate on their marketing pieces. But very few are willing to put in the work needed to boost their sales and profits.

There are actually quite a bit of things that you can do to boost your conversion rates. One thing that you can do is mail out (contact) the leads and customers that you have acquired on a monthly basis. The more mailings you make out to these people, the more they will become receptive of your sales message.

This is especially true on the internet. Online, it takes an average of 7 contacts before a prospect will buy from you. In the offline world, it takes an average of 3 contacts before they will buy from you. So you just have to stay in their ear.

You see your prospects may not be able to respond right now. However maybe in about a month or 2, their needs may change and they might end up being a perfect candidate for your offer.

Besides contacting your list on a monthly basis, you can also use a number of "tricks" that will subconsciously "push" your prospects into doing business. For example, the next time you mail out your direct mail, attach a one-dollar bill to the top of the letter. This will get your prospect's attention, and will compel them to read every word of your letter.

Another thing that you can do is to attach a yellow "sticky note", and write something personal on it. You can write something like, "Hey John, here's the free report that you requested." Whatever your free offer is, just replace the "free report" with your free offer.

Increasing conversions are easy, but like I said, very few will go the extra mile to put it into action. Hopefully you're not one of these people, and you're someone who is very proactive in their business. Get out there and start marketing today, and watch your sales and profits increase.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

 

Marketing Tips: Getting high-quality leads from your ads

Would you like to know the difference between an ad that works and an ad that fails? Well it's quite simple actually. You see the ad that works is focused on one thing: response. Anything else that you try to do with your ad will more than likely be ineffective for getting you more sales.

When you get a lead to raise their hand and request more information, you've effectively generated a qualified lead. They are different from regular leads because they have expressed interest in learning more about what you have to offer. If you're offering something for free in your ad, you want to make it your goal to fulfill this prospect's request as soon as possible. So strike when the iron is hot.

You see before they came across your ad, they weren't really a qualified prospect. They were just skimming through the publication, looking for something interesting to read... and then they came across your ad. Your goal at this point should be to capitalize on their interest, and turn this skimming person into a qualified lead.

Here's how simple this example is: If your ad was shown to 100 people in a publication, and only 15 people respond, you've generated a 15% response rate from your ads (which is pretty good). It's at this point where you will want to follow up on these leads with your complete sales piece.

Because out of the 100 people who saw your ad, only 15 of them are truly interested and qualified prospects. So these are the people that you will want to focus your efforts on, because these are the people who will more than likely buy your product or service.

So the key is to generate high-quality leads that you can spend your money on. Focus your efforts on these group of people, and make sure your product is priced high enough to make a profit (or break even) on every sale that you make. Take these tips and use them to make more money in your business.

For more offline marketing secrets, simply visit the website below:

http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: It all starts with a lead

If you didn't already know, nothing happens until you get a lead. Because when you get a lead, you have someone to sell to. Without a lead, and bling advertising... it's hard to get a gage on how many sales you will make each month.

You see when you generate a lead, that lead has value to you. So let's say for example that you're selling a $100 item, and for every 100 leads who responds to your ad, 1 of them buys. When doing the math, this makes every lead that you generate $1 to you. This means something, and I will explain further what it means.

If you wanted to predict what your income will be this month, do the math with the leads that you get. If you're scoring 1 out of every 100... if you can generate 500 leads for the month (and with selling a $100 item at 1% response).... you'll make $500 this month. If you wanted to raise this $500 mark higher and make more money in your business, simply run another advertising campaign that is geared towards you getting more leads.

(By the way, 1% is considered average by much of the direct marketing industry. But you easily raise this percentage with multiple mailings to the leads that you generate.)

No matter what kind of marketing campaign you run, know that it all starts with a lead This is something that you will want to focus on in order to make your follow up marketing campaign a success. So design an ad to get a ton of leads in, and then contact these leads about your product or service.

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Balance out what you pay vs What you get

How much money are you spending on advertising? If you don't know, then it's time to start getting accountable for how much you're spending vs how much money you're bringing in to your business. Without a clear idea of how much you're spending, you'll never know what works and what doesn't.

I encounter this alot with beginning small business owners. They think that the best way to promote their products is via brand advertising, but this simply is not true. The truth of the matter is that you will end up spending much more than you can possbily afford to spend, all for the sake of "getting your name out there".

If you don't have alot of resources at your disposal, then you need to target a more specific audience. There isn't alot of "play money" that you have at your disposal - so you have to make every effort count. The best way to do this is by targeting a group of people that will more than likely say "yes" to you.

Not only in your ads do you need to be specific, but you also have to be specific in your sales letters also. The more you can hone in on your market, the more your words will appeal to this group of people - thus leading to a significant increase in sales.

Figure out your advertising costs vs how much money you're actually making. I'm willing to bet that it will surprise you, so be sure to hold your advertising accountable. You don't want to spend alot of money on techniques that don't make you money now - so keep this in mind. Stick with the winning campaigns, and roll out with them over and over again.

For more offline marketing secrets, simply visit the website below:

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Marketing Tips: Target a smaller group of people

If you want to make more money in your business, by far the best way to do so is by targeting a smaller segment of the marketplace. When you go even more niche specific, you find yourself in a competition free zone. There will be fewer competitors in your way - each trying to get their name out there the way that you are.

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Going after a smaller group of people is smart because you're speaking your prospect's language. One good example of this is with auto repair shops. Instead of targeting people who have a wide variety of different cars, go into the business of servicing only Honda vehicles.

People with Honda vehicles will see your message or ad and will immediately think that they need to come and see a "specialist" -- and that specialist is YOU. You can raise your prices because more than likely, you're the only person in your area who are only targeting Honda vehicles. Because of this "affinity" to the niche, you'll get customers all day long - because no other competitor is doing what you're doing.

I learned a long time ago that if you try to market to everyone, you will reach no one. Plus, you'll end up spending more money on advertising because it's tough to be heard in a crowded marketplace.

You want to be the only person in the yellow pages and in newspapers that have an auto repair shop solely for Honda's. If you can revamp your campaign by targeting a smaller group of people, then more than likely you'll earn more and work less, simply because visitors are seeking out YOU -- instead of you seeking them out.

Start targeting a smaller group of people today. Good luck!

Marketing Tips: Get as niche specific as possible

In your business, you have to make it a point to get as niche specific as possible. Never should you try to market your product to everyone. If you're targeting your message to "everyone" - you'll reach no one. So focus your marketing efforts to a specific group of people who are likely to respond to you.

Even though you may have a product that "everyone" should want and have, the truth of the matter is that your core audience will more than likely be a deep sub-set of the "everyone" group that you were thinking of selling your products to.

You can't go around marketing to "everyone" because no one would pay attention to your message. For example, I could offer my marketing services to business owners who read the USA Today newspaper, but I'd be out of my mind if I were to do that. I'm much better off running the ad in a business magazine instead of spending money on the highly popular USA Today papers.

Getting niche specific is also good for operating in a competition free zone. The more niche specific you can get - the better. You can more than likely offer higher prices than your competitors, all while secretly kicking their butts. I suggest you start using niche marketing today to stay ahead of your competition.

For more offline marketing secrets, simply visit the website below:
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Marketing Tips: Recommend products and services to customers

You don't always have to hard sell your customers. In fact, it can benefit you some if you were to suggest products and services that aren't related to your business. If you can do this, then you'll give your prospects and customers the chance to trust your recommendations and they will come back to you for more advice.

If you want to be believed, then you need sincerity. Now one thing that you shouldn't do is recommend every product or service that comes across in the marketpalace, because if the product or service isn't good, your credibility goes out the window - and we don't want this to happen.

Things that you should start off suggesting are free offers, free reports, free DVD's, and free CD's. This way you can build your credibility on a customer without having to invest any money to do so. Your endorsement will have an impact in the marketplace, and you'll be seen as the business owner who isn't out for a quick buck.

I call endorsements a gentler marketing effort. It’s “pre-selling” – rather than “closing” by suggesting a tangible benefit – one that you don’t seemingly make

money from.

The bottom line is that we live in a world where people are busy, and don't have the chance to purchase or listen to every sales message. One way to cut through the clutter is to offer your opinion on a product or service that has worked well for one of your previous customers.

Only recommend products or services that you strongly and sincerely believe in. If you don’t use the product yourself, you’re not being true to your prospects. Pick and choose your endorsement opportunities carefully, and use this technique sparingly for maximum effect.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html



Marketing Tips: Stress the benefits of responding

When it comes to advertising promoting your products, you have stress the benefits of responding to you. This is especially true if you're offering something for free in your ads. So for example, if I was offering a free DVD in an ad that I ran, I would stress the benefits of getting my prospect to respond now.

This is very important, because without an action statement and the benefits of saying "yes" to your offer, you won't get as much response as opposed to if you did stress the benefits. I make it a point to stress the benefits of responding on all of my lead capture ads, and it makes a total difference in terms of response to my ads.

If you're wondering how you can stress the benefits in your ads, I have a few suggestions for you. If you're offering a free report, tell them what they will learn in the free report. Don't just say "free report" and lead them to your phone number or website address - tell them how this free report can radically change their lives.

If you can structure your ad around appealing benefits, you'll hit the mark almost everytime. Effective lead generation starts at your ad (the beginning of the relationship), and doesn't end until your prospect or customer states that they don't want to hear from you anymore. Until this day comes, continue to market aggressively and stress the benefits of responding to your free offer.

For more offline marketing secrets, simply visit the website below:
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Marketing Tips: Cater to the wants of your prospects and customers

In any business, prospects and customers rule. If they don't like your attitude or don't like what you've said to them, they may infact just leave your business and never come back. This is why you have to prevent this from happening and serve the every need of your prospects and customers.

The trick here is to lend a receptive ear and let your customers know that you here their concerns. Don't be pushy and only think about your marketing strategy; take the time to know your customers one-on-one, and they'll be grateful about your service.

I once saw this method in action when I used to work for this restaurant in my city. The owner of the restaurant would come in once a week just to greet and say hello to his customers. This is something that we don't normally see from a business owner, but I could really tell that this kind gesture made his customers feel special.

So what are you doing to make your prospects feel special? Are you mailing them once a month or greeting them when they walk into your business? Are you catering to their every want and need? If not, then you should start doing it today. This simple gesture can inspire repeat business just based on the fact that you're treating your prospects and customers like royalty.

For more offline marketing secrets, simply visit the website below:
http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Show empathy

Do you know how to properly display empathy in all of your advertising? It's actually quite simple once you think about it. Showing empathy is all about empathizing with your prospects problems and understand where they're coming from. The only way to do this is by knowing about the hopes and dreams that your prospect is having.

This is why market research is so important, because without empathy, how are you going to get inside the "lives" of people. Showing empathy makes your prospect trust you even more because you know alot them already. And the best way to show empathy to a customer is by showing it in your ads and sales letters.

Throughout your ads and sales letters, let your prospects understand that you know how they feel. This can be best displayed via storytelling. Tell an interesting story and connect the story to how your prospect is feeling. The more personal you get with your customers, the more you will get a receptive ear from them.

Never assume that your prospects "get it" - because they don't. You have to communicate to them in a way that suggests that you're on their side and that you can help them get out of their unenjoyable situation. If you can show empathy, you'll be on the path to getting your prospects to trust everything that you say to them.

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Marketing Tips: Establish a preference to have leads contact you

As we all know, not every prospect wants to respond in the same way to your ad. By far the biggest response will come from having prospects dial a 1-800 number. If you're doing your marketing online, you will want to lead prospects to your website where you can follow up on them with more information.

So it all depends on the medium that you're advertising in. If you're advertising in the newspaper or magazine, make the preference of contacting you back to be via phone. If you're advertising online, make the preference of contacting you back to be website. It's a simple as that.

Now I still believe that you should give prospects more than one way to respond to you - no matter what the advertising medium is. But in order to alleviate confusion and get the ball rolling on response, make it clear what action you want them to day. If you're advetising in the newspapers, don't say, "Call or go online for more information." This is a passive way of generating response.

Instead, say, "Call 1-800-000-0000 now to get your free report mailed out to you today!" This is an incredible difference from the passive call to action listed above. So always establish a preference of having leads contacting you. After you have generated the lead, follow up on them with more information.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Attract prospects instead of "pushing" them

In the marketing sequence, there's a time to sell and there's a time to be helpful. The bottom line is that not every prospect is ready to buy when they first meet you. Because of this, you want to be in the back of their mind when they make the decision to buy. The way to do this is by offering helpful information that they will deem as relevant.

In fact, this "pushing" mentality is the same reason why so many business owners find themselves going out of business. To really gain a receptive ear, start by promoting a free offer of some sort. That way you can gain your prospect's contact information and be there when they make the decision to buy.

One of the most ineffective thing to do is to try and sell your product in an ad. The bottom line is that you don't have enough space to close a viewer on a sale. So to counteract this, start by offering some free information. At the lead generation stage, all you want to be concerned about is gathering your prospect's contact information.

This is how you will get people to come to you, instead of the other way around. By offering free information, you'll get a "yes" response from your prospects - and this is how you want to begin your relationship with them.

After they say yes, follow up on them with your free offer, and continue to mail them once a month until they buy or until 12 months is up. You can really improve your response rate by simply following this idea.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html



Marketing Tips: Start with the market first

If you're like most business owners, you start off with a product first and then try to push your product onto the marketplace. This is a backwards way of thinking. What you should do instead is find a need or want FIRST... and then offer a product to suit their needs.

Don't let your product dictate the direction of your marketing. Let the market tell you what offer to proceed with first. You'll spend alot of less money this way, and you'll start to see more sales and profits immediately.

Once you have determined what it is that your prospects are looking for, it's time to position your product as the ultimate solution. If your prospects and customers don't respond to one product or service, consider bundling your non-selling products and offer it as a package deal. This is a great way to move products quickly, and it also makes your customer feel as if they got a good deal.

Make sure your product is perceived as the best choice available. The way to do this is by feeding your market's "hunger", and offering a solution that is perceived as the ultimate fix.

If you can do this, you stand a good chance of making your products sell fast.

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Marketing Tips: Find a problem looking for a solution

The goal of your marketing efforts should be to provide a solution to a problem that is desperately needed in the marketplace. And one way to do this is by repackaging your products or service. In layman's terms, this is called bundling. And with bundling, you can sell products that wouldn't have sold if you tried to promote it alone.

Stay on top of the marketplace and be in tuned to your prospects. One way to do this is to subscribe to your industries's trade journal. Here you will learn about all of the latest issues and problems that an average customer/client will have. With this information in your hands, it should be easy to offer a product that is virtually guaranteed to solve your customer's problem.

By focusing your efforts on the prospect first, you'll easily discover a product that can be suited to fit there needs. And the internet has made it easy to find problems that needs to be solved.

Simply start your search in a forum in your niche. More than likely you will find similar business owners (who offer the same thing as you) with problems that are going on in their local area. And more than likely, the problems that they're having is also a problem that you're having.

Just remember to focus your attention on the problem first, then go and discover the product. You'll be more productive, you'll spend less money, and you'll make your customer's happy. And a happy customer spends lots and lots of money with you down the road.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Why does your product or service exist?

With the right product, it's easy to begin marketing your services and get sales immediately. But the truth of the matter is that there is almost some form of market saturation in each niche on earth. Your goal should be to stand out from the crowd in order to differentiate yourself from the "me-too" business owners out there.

To start, think about the reason your product exists in the first place. Was there a need or want that you were trying to fill? Have you done your market research and determined the product(s) that you're selling is what the market is desperately craving right now? All of these things need to be considered before you start spending money on advertising.

Because you see, the number 1 problem that new business owners have is that they find or create the product first - instead of finding the market first. With the right market, you can sell products to your audience all day long. But if you only have a product and no prospects, you're kind of shooting yourself in the foot.

So figure out what the "big idea" is behind your product. Once you've found this grand idea, you want to make it the focus of your marketing campaigns. This will be a great way to speak to the hearts and minds of your prospect, and to gain a receptive ear. So start with the niche first, and then let them determine the kind of product that you should be offering them. If you can do this, you'll be shooting fish in a barrel all day long.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Position your product as the best solution

When communicating with your prospects and customers, you have to do everything you can to make your product seem like the best solution. Even if there are tons of rival competitors in your niche, to get more prospects to come to you instead of them is by making your product or services look like a "dream" solution.

The best way to do this is by creating value. Tally up the cost of choosing another option other than yours, then structure the price of your product to be considered "low", so that there is a chasm between the two. This is selling 101, and if you want to get more new customers, this is what you should do.

You see when your prospects are looking for a solution to solve their problems, they have all kind of options available to them. They can look in the yellow pages, newspapers, internet, and even magazines to find out which product is considered the best. So you want to capitalize on their searching with a good solution that can meet their every need.

One way to create value and credibility for your business is by letting your existing customers do the talking for you. Run an endorsement ad, where your customer is saying how well you treated them and how happy they were to do business with you. To get an endorsement from a customers, send them a letter in the mail explaining what you're trying to do, and offer them a free gift for their endorsement.

This works like magic if you do it right, and it can really get more prospects to come to you, instead of anyone else. Follow this advice if you want to gain more new customers in a hurry.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Be dedicated to providing excellent service

In business, you're number 1 priority should be to take care of your customers. They want to buy your products and services, but they also want to be treated like royalty. I know that the money and profits from new customers may make you "tingle" a bit, but rest assured, your true profit center lies in your current customers.

When dealing with prospects, you have to have a receptive ear. Just because some of them are not ready to buy from you yet, doesn't mean that you should deliver the same service to them as you do your customers. Consider everyone that you come into contact with as royalty. Treat them like kings and queens and they will reward you with repeat business time and time again.

When you speak your prospects language, you're talking to their heart. When you speak your prospects language, you get them emotional and because of it, they will more than likely start to trust you as opposed to other business owners who just want their money. Providing excellent service is a great way to "attract" prospects and customers to you - instead of pushing them away.

Providing excellent service is what it's all about. If you have to hire 1 or 2 more staff members to treat your customers like royalty, then by all means do it. 80% of your business profits will come from sales from repeat customers, and if they're satisfied with you, you can count on your wallet being satisfied also.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Create a good experience from the beginning

Do you know how to turn on-looking prospects into repeat buyers? It all starts at the beginning of your relationship with the prospect. What I mean is that you have to create an incredibly satisfying experience from the beginning. So how do you do this? Well actually it's quite simple.

You can start by offering prospects a free gift in return for responding to your ad or other marketing piece. Give your prospects information or a physical gift that is worth a high value like gold in their eyes. This is how every new relationship with a prospect should begin.

You see the goal for every new prospect that you acquire should be to work on making this new relationship something that is worthwhile in the long term. If you can find a way to do this, this satisfied prospect will more than likely turn into a customer. This is how you build "equity" in your business.

For one, you're attracting new customers on a daily basis, and on the flip side of that... you're existing customers are coming back to do more business with you. This is a win-win relationship for everyone.

To create a good experience from the beginning, focus on making each new prospect feel special. Run an ad in the newspapers that looks like a coupon, and people will eagerly cut it out of the magazine if they believe that it's something of high value. Keep these tips in mind when acquiring new customers.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: How to maximize customer value

How much money are you earning on each sale when selling to your existing customers and clients? This is an important question, because in order to structure your advertising efforts in the right way, you need to know how much each new customer will be worth to your business.

So for the sake of conversation, let's assume that you sell a new customer a $30 t-shirt. You don't want this $30 sale to be the last sale that you get from them. In order to follow up on your customers and get them to buy more from them, you will need to gather their contact information. Even though direct mail is getting expensive nowadays, it is more than likely to work for YOU because you're marketing to someone who's already done business with you and knows you and likes you.

The trick to maximizing customer value all begins with a relationship. Start a monthly newsletter or a "CD of the month" club. Believe it or not, your customers want to be in on this because the majority of them want to be on the cutting-edge of the latest research that you've done. After you have demonstrated value in your newsletter, be sure to include a pitch about your products or services.

This secondary "pitch" should be placed in a separate envelope inside the package that your newsletter is in. It's sorta like a sweet surprise, and most people love surprises - so give this technique a try.

In order to get alot of money from your customers and clients, you will need to have products that are relatively expensive. You can't seriously expect to get rich selling $30 products everyday. If you really want to make an impact in your business, you need to start selling products and services that are at least $100.

I'll go over why you need to start selling higher priced products in a different blog post, but for right now, know that in order to start seeing real profits that you can rely on, start offering products and services that are expensive. Because believe it or not, some people will take you up on that offer. And the more of these $100 products that you sell, the closer you can get to your dreams of retiring pretty wealthy.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Stick with consistent marketing efforts

It would be nice to relax and stop marketing your business for a day or two, but the bottom line is that this is not feasible in terms of making your business a success. It doesn't matter how you market your products and services. You have to keep marketing day in and day out in order to make an impact on your niche.

If you're in a business where you already have alot of existing customers and don't really need to search for new prospects, you should know that this mindset is bad for business. Yes, 80% of your business profits will come from you marketing to your existing customers and clients, but it's also important that you remain on the hunt for potential new customers who are eager and ready to do business with you.

So don't take a backseat. Run more ads, do more direct mail campaigns, and possibly hire more staff members if needed. In today's rough economy, you have to stay on top of your market. And the best way to do that is by marketing aggressively.

When you sit back and don't market your products or services the way that you should be, this creates a negative effect on your business. To take a "chill pill" and relax in your business will only inhibit growth and profitability. Stick with a consistent marketing approach and you will find yourself with more customers than you can possibly handle.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Attract lucrative leads and prospects

If you didn't already know, not all prospects are the same. You see you have 3 levels of prospects in terms of quality:

1) There's the tire kickers

2) There's the "maybe" prospects

3) And there's the prospects who's ready to buy now

By default, you will get more tire kickers than any of the other 2 groups of prospects. So how do you turn tire kickers into lucrative prospects? It's simple: by getting their contact information and following up on them with your sales materials.

But there's another group of people that is far more lucrative than the prospects that are willing to buy now. These people are your current customers. You don't have to persuade them to make another purchase because they already like you and enjoy doing business with you. So hopefully you don't exclude them from your list of high rank prospects.

You see the easiest sale you can make is to an existing customer. A satisfied customer has already put their trust in you to deliver whatever was promised. You don’t have to sell them again on the merits of doing business with you, because you have started a new relationship with these people.

Your current customers are “high-quality” prospects for your next offer – and are a tremendous asset. Your goal should be to build a lifelong relationship with your customers so that you can extract maximum value and profits from them.

Creating lifelong customers should be a primary objective of every offline business owner. You want customers who will repeat the buying process over and over again - and it takes a great relationship with your customers to help you to do that. Be sure to do whatever you can now to build valuable relationships with your customers today.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: 3 Ways To Profit In Your Business

I learned a while ago that there are only 3 ways to make more money in any business. I learned these secrets about 3 years ago from a guy named Bob Serling, and I haven't looked back since. Bob revealed that when you get right down to it, there are only 3 ways to make more money in any business.

Here are the 3 ways that Bob revealed to me:

1.     Increase the total number of customers you serve…

2.     Increase the average dollar value of each sales transaction…

3.     Increase the number of additional purchases each customer makes…

If this sounds easy to you, then you should know that it totally is. To increase the number of customers you serve, run more ads and market online to find new leads and customers for free.

To increase the average dollar value of each sales transaction, increase your product prices. And to increase the number of additional purchases each customer makes, run a strong "backend" marketing campaign to get more sales from your existing customers.

If you can follow these 3 simple ways to profit, you are sure to make more money in your business starting right away.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html

Marketing Tips: Only spend money to attract qualified prospects

One problem that most business owners have is that they spend money on advertising just to get a handful (and yes, only a handful) of prospects. This is usuallly because most business owners rely on brand advertising instead of using direct response marketing.

With brand advertising, you're relying on the concept that it will take time to improve your business. However this is not the case. You should always use direct response marketing because it's geared around bringing you instant results. There's no waiting to hopelessly "get your message out there" -- instead, it's based solely on the premise that you will see results immediately.

With that being said, you have to always be on the lookout for new potential customers. Don’t just open your doors and expect to have major success. You have to proactively marketing your products and services. Success is all about marketing, and marketing begins by prospecting for new customers. Everything else is just an expense.

So do your best to attract only qualified prospects who have the ability to pay now.
These are the best kind of leads that you can get, and when you get them, I suggest that you do everything in your power to make sure that they stay with you - and stay with you for a long time before finally making the sale.

For more offline marketing secrets, simply visit the website below: http://www.renegade-billionaire.com/offlinemarketing.html