It would be nice to relax and stop marketing your business for a day or two, but the bottom line is that this is not feasible in terms of making your business a success. It doesn't matter how you market your products and services. You have to keep marketing day in and day out in order to make an impact on your niche.
If you're in a business where you already have alot of existing customers and don't really need to search for new prospects, you should know that this mindset is bad for business. Yes, 80% of your business profits will come from you marketing to your existing customers and clients, but it's also important that you remain on the hunt for potential new customers who are eager and ready to do business with you.
So don't take a backseat. Run more ads, do more direct mail campaigns, and possibly hire more staff members if needed. In today's rough economy, you have to stay on top of your market. And the best way to do that is by marketing aggressively.
When you sit back and don't market your products or services the way that you should be, this creates a negative effect on your business. To take a "chill pill" and relax in your business will only inhibit growth and profitability. Stick with a consistent marketing approach and you will find yourself with more customers than you can possibly handle.
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