If you didn't already know, nothing happens until you get a lead. Because when you get a lead, you have someone to sell to. Without a lead, and bling advertising... it's hard to get a gage on how many sales you will make each month.
You see when you generate a lead, that lead has value to you. So let's say for example that you're selling a $100 item, and for every 100 leads who responds to your ad, 1 of them buys. When doing the math, this makes every lead that you generate $1 to you. This means something, and I will explain further what it means.
If you wanted to predict what your income will be this month, do the math with the leads that you get. If you're scoring 1 out of every 100... if you can generate 500 leads for the month (and with selling a $100 item at 1% response).... you'll make $500 this month. If you wanted to raise this $500 mark higher and make more money in your business, simply run another advertising campaign that is geared towards you getting more leads.
(By the way, 1% is considered average by much of the direct marketing industry. But you easily raise this percentage with multiple mailings to the leads that you generate.)
No matter what kind of marketing campaign you run, know that it all starts with a lead This is something that you will want to focus on in order to make your follow up marketing campaign a success. So design an ad to get a ton of leads in, and then contact these leads about your product or service.
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