Do you know how to properly display empathy in all of your advertising? It's actually quite simple once you think about it. Showing empathy is all about empathizing with your prospects problems and understand where they're coming from. The only way to do this is by knowing about the hopes and dreams that your prospect is having.
This is why market research is so important, because without empathy, how are you going to get inside the "lives" of people. Showing empathy makes your prospect trust you even more because you know alot them already. And the best way to show empathy to a customer is by showing it in your ads and sales letters.
Throughout your ads and sales letters, let your prospects understand that you know how they feel. This can be best displayed via storytelling. Tell an interesting story and connect the story to how your prospect is feeling. The more personal you get with your customers, the more you will get a receptive ear from them.
Never assume that your prospects "get it" - because they don't. You have to communicate to them in a way that suggests that you're on their side and that you can help them get out of their unenjoyable situation. If you can show empathy, you'll be on the path to getting your prospects to trust everything that you say to them.
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