How much money are you spending on advertising? If you don't know, then it's time to start getting accountable for how much you're spending vs how much money you're bringing in to your business. Without a clear idea of how much you're spending, you'll never know what works and what doesn't.
I encounter this alot with beginning small business owners. They think that the best way to promote their products is via brand advertising, but this simply is not true. The truth of the matter is that you will end up spending much more than you can possbily afford to spend, all for the sake of "getting your name out there".
If you don't have alot of resources at your disposal, then you need to target a more specific audience. There isn't alot of "play money" that you have at your disposal - so you have to make every effort count. The best way to do this is by targeting a group of people that will more than likely say "yes" to you.
Not only in your ads do you need to be specific, but you also have to be specific in your sales letters also. The more you can hone in on your market, the more your words will appeal to this group of people - thus leading to a significant increase in sales.
Figure out your advertising costs vs how much money you're actually making. I'm willing to bet that it will surprise you, so be sure to hold your advertising accountable. You don't want to spend alot of money on techniques that don't make you money now - so keep this in mind. Stick with the winning campaigns, and roll out with them over and over again.
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