Marketing Tips: Establish a preference to have leads contact you

As we all know, not every prospect wants to respond in the same way to your ad. By far the biggest response will come from having prospects dial a 1-800 number. If you're doing your marketing online, you will want to lead prospects to your website where you can follow up on them with more information.

So it all depends on the medium that you're advertising in. If you're advertising in the newspaper or magazine, make the preference of contacting you back to be via phone. If you're advertising online, make the preference of contacting you back to be website. It's a simple as that.

Now I still believe that you should give prospects more than one way to respond to you - no matter what the advertising medium is. But in order to alleviate confusion and get the ball rolling on response, make it clear what action you want them to day. If you're advetising in the newspapers, don't say, "Call or go online for more information." This is a passive way of generating response.

Instead, say, "Call 1-800-000-0000 now to get your free report mailed out to you today!" This is an incredible difference from the passive call to action listed above. So always establish a preference of having leads contacting you. After you have generated the lead, follow up on them with more information.

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