You don't always have to hard sell your customers. In fact, it can benefit you some if you were to suggest products and services that aren't related to your business. If you can do this, then you'll give your prospects and customers the chance to trust your recommendations and they will come back to you for more advice.
If you want to be believed, then you need sincerity. Now one thing that you shouldn't do is recommend every product or service that comes across in the marketpalace, because if the product or service isn't good, your credibility goes out the window - and we don't want this to happen.
Things that you should start off suggesting are free offers, free reports, free DVD's, and free CD's. This way you can build your credibility on a customer without having to invest any money to do so. Your endorsement will have an impact in the marketplace, and you'll be seen as the business owner who isn't out for a quick buck.
I call endorsements a gentler marketing effort. It’s “pre-selling” – rather than “closing” by suggesting a tangible benefit – one that you don’t seemingly make
money from.
The bottom line is that we live in a world where people are busy, and don't have the chance to purchase or listen to every sales message. One way to cut through the clutter is to offer your opinion on a product or service that has worked well for one of your previous customers.
Only recommend products or services that you strongly and sincerely believe in. If you don’t use the product yourself, you’re not being true to your prospects. Pick and choose your endorsement opportunities carefully, and use this technique sparingly for maximum effect.
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