In business, you're number 1 priority should be to take care of your customers. They want to buy your products and services, but they also want to be treated like royalty. I know that the money and profits from new customers may make you "tingle" a bit, but rest assured, your true profit center lies in your current customers.
When dealing with prospects, you have to have a receptive ear. Just because some of them are not ready to buy from you yet, doesn't mean that you should deliver the same service to them as you do your customers. Consider everyone that you come into contact with as royalty. Treat them like kings and queens and they will reward you with repeat business time and time again.
When you speak your prospects language, you're talking to their heart. When you speak your prospects language, you get them emotional and because of it, they will more than likely start to trust you as opposed to other business owners who just want their money. Providing excellent service is a great way to "attract" prospects and customers to you - instead of pushing them away.
Providing excellent service is what it's all about. If you have to hire 1 or 2 more staff members to treat your customers like royalty, then by all means do it. 80% of your business profits will come from sales from repeat customers, and if they're satisfied with you, you can count on your wallet being satisfied also.
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