Do you know how to turn on-looking prospects into repeat buyers? It all starts at the beginning of your relationship with the prospect. What I mean is that you have to create an incredibly satisfying experience from the beginning. So how do you do this? Well actually it's quite simple.
You can start by offering prospects a free gift in return for responding to your ad or other marketing piece. Give your prospects information or a physical gift that is worth a high value like gold in their eyes. This is how every new relationship with a prospect should begin.
You see the goal for every new prospect that you acquire should be to work on making this new relationship something that is worthwhile in the long term. If you can find a way to do this, this satisfied prospect will more than likely turn into a customer. This is how you build "equity" in your business.
For one, you're attracting new customers on a daily basis, and on the flip side of that... you're existing customers are coming back to do more business with you. This is a win-win relationship for everyone.
To create a good experience from the beginning, focus on making each new prospect feel special. Run an ad in the newspapers that looks like a coupon, and people will eagerly cut it out of the magazine if they believe that it's something of high value. Keep these tips in mind when acquiring new customers.
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